The Marketing Maestro@the.marketing.maestro
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Product Page Scorecard · Excel
Find out why your product page isn't selling.
Score any product page against 30 psychology checks. The sheet grades it and tells you exactly what to fix first.
Excel spreadsheet · Instant download
Sound familiar?
Traffic comes in. Sales don't.
- People land on your product page, scroll, and leave.
- You've changed the photos and the price, and nothing moved.
- You know something is off, but you can't tell what to fix first.
- Paying for a CRO audit costs hundreds before you change a single word.
Most product pages don't need a redesign. They need the right 5 fixes.
What's inside
30 checks. 6 sections. One score.
Open the spreadsheet, put in your product page link, and score each check: 2 = done well, 1 = partly there, 0 = missing. The sheet does the rest.
Above the fold
Images
Copy
Trust
Price and offer
Friction
A few of the checks
| Check | Psychology behind it |
|---|---|
| The headline states the main benefit, not just the product name. | 026 Concreteness effect |
| The price is visible next to the buy button without scrolling, on mobile too. | 051 Ambiguity aversion |
| There is one primary button, in a colour nothing else on the page uses. | 001 Von Restorff effect |
| At least one image is a real customer photo. | 044 Similarity attraction |
| Claims use specific numbers rather than vague words. | 009 Precision effect |
| Honest 3–4 star reviews are visible, not hidden. | 048 Blemishing effect |
| The most popular option is pre-selected or highlighted. | 068 Default effect |
| Any urgency or stock message is genuine and accurate. | 055 Urgency |
Every check links to the principle behind it, with a "how to fix" line for each.
How it works
From "something's off" to a fix list in 20 minutes.
- Score the pageGo through the 30 checks with your product page open. 2, 1 or 0 for each.
- Get your gradeThe summary tab gives an overall score, a grade and a score per section, so you see your weak spot at a glance.
- Fix the red rows firstEvery check scored 0 is marked "Fix first", with the exact fix written next to it.
Your copy
$29. Once. Yours to keep.
The Scorecard
One-time payment · instant download
- 30 psychology checks across 6 sections
- Automatic score, grade and section verdicts
- A "how to fix" line for every check
- Works in Excel, Google Sheets and Numbers
- Reuse it on every product page you have
Secure checkout by Lemon Squeezy
Best value
Get the Scorecard + 4 more for $99.
The Complete Bundle includes the Scorecard, plus the 101-principle Marketing Psychology Playbook and three more tools. Launch price until November 7.
The Scorecard
- The Scorecard
- 101 Principles: The Marketing Psychology Playbook
- The other 3 tools
The Complete Bundle
- The Scorecard
- 101 Principles: The Marketing Psychology Playbook
- The Email Flows Kit, the Hook Bank and the Swipe File
Questions
Before you buy
What do I need to use it?
Excel, Google Sheets or Apple Numbers. Open the file, paste your product page link and start scoring.
Does it work for any store?
Yes. Shopify, WooCommerce, Webflow or a custom site. The checks are about what the visitor sees, not the platform.
When do I get it?
Immediately. Your download link appears on the confirmation page and arrives by email a few seconds later.
Can I get a refund?
Because it's an instant digital download, all sales are final. That's why this page shows you what's inside before you buy. Questions first? Email [email protected].
Is the payment secure?
Yes. Checkout is handled by Lemon Squeezy, our reseller, which also takes care of sales tax and VAT.
Stop guessing what's wrong with your page.
Score it once, fix the red rows, and score it again next month.