Launch price: $79 instead of $129Ends in9d 00h 00m 00s
The Marketing Maestro@the.marketing.maestro 228K followers

101 Principles · The Marketing Psychology Playbook

Stop guessing why people buy.

The 101 psychology principles behind every sale, each with a real brand example and exactly how to use it in your ads, emails and product pages.

Get the Playbook for $79

Launch price until November 7, then $129 · 117-page PDF · Instant download

228K followers on InstagramBuilt from work with 50+ brands$10M+ generated
101 Principles: The Marketing Psychology Playbook

Watch the 2-minute overview

Sound familiar?

Your marketing isn't broken. It's guessing.

Every one of these is a psychology problem. Not a budget problem.

The usual fixes

You can learn it the slow way, the expensive way, or the painful way.

Costs you months

Read all the books

Dozens of psychology and behavioural economics books, thousands of pages of theory. And you still have to work out how any of it applies to the ad you're running on Tuesday.

Costs you $500+

Hire a consultant

A good one easily charges $500 or more. You get an answer to one problem, not the thinking you need to solve the next one yourself.

Costs you your ad budget

Trial and error

Test everything yourself and pay for every lesson with wasted spend, flat launches and months you don't get back.

That's exactly why I built the shortcut.

Why listen to me

I've seen what actually moves the numbers.

Over the years I've helped multiple businesses grow past $1M in revenue, and generated more than $10M in total for the brands I've worked with. I've managed hundreds of thousands of dollars in ad spend, email and SMS lists of more than a million subscribers, and websites from first sketch to launch.

E-commerce stores, service businesses, big corporations: more than 50 brands in total.

And here's what surprised me. The campaigns that won didn't win because of:

  • a bigger ad budget
  • more tools
  • the perfect process

They won because they understood people.

Marketing psychology was the common denominator, every single time. It's the foundation under every ad, email and product page that works. Get it right and everything else performs better. Get it wrong and no budget will save you.

$10M+in revenue generated for the brands I've worked with
$1M+in revenue reached by multiple businesses I helped grow
1M+email and SMS subscribers managed
50+brands, from e-commerce to big corporations
6 figuresin ad spend managed across Meta and Google
228Kmarketers and founders follow the page on Instagram
Sample page: principle 015, the framing effect

The solution

Everything I learned, in one playbook.

The 101 most useful principles from psychology and behavioural economics, in the order a customer meets your brand: they notice you, judge your value, decide whether to trust you, want what you sell, buy, come back, and make you part of who they are.

Every principle follows the same format, so you can go from "interesting" to "live in my ad" in minutes:

  1. The principle in one lineWhat it is, in plain words.
  2. Why it worksThe research or mechanism behind it.
  3. A real exampleA documented brand case or study, not a hypothetical.
  4. Use it in your ads, emails and product pageOne concrete way to apply it in each.
  5. Watch outThe limits and rules, so it never backfires on your brand.

What's inside

8 chapters. 101 principles. 117 pages.

Read it front to back, open it as a toolbox when a page isn't converting, or use the one-page summary as a checklist before every campaign.

001–01301

Grab attention

What the brain lets through its filter, and how to make sure it's your ad that gets in.

014–02602

Shape perception

Change the frame and you change the value.

027–03903

Price and value

How people experience paying, and how to make your price feel right.

040–05204

Earn trust

The shortcuts the brain uses to decide who's credible.

053–06505

Create desire

What makes people want something now, not "someday".

066–07706

Remove friction

Most sales are lost to confusion, effort and doubt. Make yes the easy answer.

078–08907

Build loyalty

What makes people remember, return and recommend.

090–10108

Speak to identity

People buy who they become by owning your product.

Playbook page: 8 chapters, one customer journey
8 chapters, one customer journey
Playbook page: 002 · Curiosity gap
002 · Curiosity gap
Playbook page: 014 · Anchoring
014 · Anchoring
Playbook page: The 101 on one sheet
The 101 on one sheet
Get the Playbook for $79

Is it for you?

Built for people who sell things online.

This is for you if

  • You run an online store, or market one, and want more sales from the same traffic.
  • You write ads, emails or product pages and want to know why some work and others flop.
  • You're a freelancer or agency and want to explain the "why" behind your work to clients.
  • You create content and want hooks that stop the scroll.
  • You're planning a Black Friday or holiday offer and want it to actually convert.

It's not for you if

  • You want a magic trick that sells without effort. These principles work when you apply them.
  • You want to manipulate people. Every principle comes with a "Watch out", because tricks build refunds, not brands.
  • You'll read it once and never test anything. Pick one principle a week and use it.

Your copy

Less than one hour of a consultant's time.

Launch price

101 Principles: The Marketing Psychology Playbook

$79$129

One-time payment · instant download

9days
00hours
00min
  • 117-page PDF, 8 chapters along the customer journey
  • 101 principles, each with a real brand example
  • How to use every principle in ads, emails and product pages
  • A "Watch out" on each, so nothing backfires
  • The 101 on one sheet: a printable checklist for every campaign
Get the Playbook

Secure checkout by Lemon Squeezy

Want the shortcuts too?

Add 4 ready-to-use tools for $20 more.

The Playbook tells you why things work. These four tools let you use it tonight, without starting from a blank page.

Product Page Scorecard
Bonus 1 · Excel

Product Page Scorecard

Score any product page against 30 psychology checks. The sheet grades it and shows you what to fix first.

The Email Flows Kit
Bonus 2 · PDF + copy-paste

The Email Flows Kit

16 ready-to-adapt emails for welcome, abandoned cart, post-purchase and win-back, with subject lines and timing.

The Hook Bank
Bonus 3 · PDF + CSV

The Hook Bank

200 opening lines for reels, ads and emails, sorted by the psychology that makes them work. Fill in the blanks and post.

The Swipe File
Bonus 4 · PDF

The Swipe File

30 famous ads broken down: what they did, why it worked, and a template to steal the idea for your brand.

The Playbook

$79$129
  • 101 Principles: The Marketing Psychology Playbook
  • The 101 on one sheet
  • Product Page Scorecard
  • The Email Flows Kit
  • The Hook Bank
  • The Swipe File
Get the Playbook

The Playbook + 4 bonuses

$99$149
  • 101 Principles: The Marketing Psychology Playbook
  • The 101 on one sheet
  • Product Page Scorecard
  • The Email Flows Kit
  • The Hook Bank
  • The Swipe File
Get Playbook + bonuses

The bonuses come with the bundle only. They can't be added after you buy the Playbook.

Questions

Before you buy

What format is it?

A 117-page PDF that you can read on your phone, tablet or computer, and print if you like. The bundle adds PDFs, an Excel spreadsheet, a CSV and a copy-paste file.

When do I get it?

Immediately. Your download link appears on the confirmation page and arrives by email a few seconds later.

I'm a beginner. Is this too advanced?

No. Everything is written in plain words with real examples. Experienced marketers use it differently: as a toolbox and a checklist before every campaign.

Does it only work for e-commerce?

The examples lean towards online stores, but the principles are about how people decide. They work just as well for services, SaaS, creators and local businesses.

Can I add the bonuses later?

Not at this price. The four bonuses come with the bundle only, so if you want them, pick the Playbook + bonuses now.

Can I get a refund?

Because these are instant digital downloads, all sales are final. That's why this page shows you real pages from inside before you buy. Have a question first? Email [email protected].

What happens after November 7?

The launch prices end. The Playbook goes to $129 and the Playbook + bonuses to $149.

Is the payment secure?

Yes. Checkout is handled by Lemon Squeezy, our reseller, which also takes care of sales tax and VAT. Their buyer terms apply.

Every ad you run without this is a guess.

Pick one principle, apply it to one ad, one email or one product page this week, and watch what changes.

Get the Playbook for $79 Get it with the 4 bonuses for $99

Launch prices end November 7.

Get the Playbook for $79