The Marketing Maestro@the.marketing.maestro
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The Hook Bank · PDF + CSV
200 first lines that stop the scroll.
Opening lines for reels, ads and emails, sorted by the psychology that makes them work. Fill in the blanks and post.
PDF + CSV · Instant download
Sound familiar?
Great content. Nobody stops to watch it.
- Your reels get scrolled past in the first second.
- Your ads have a good offer, but a first line nobody reads.
- Your subject lines all start to sound the same.
- You spend longer on the first line than on the rest of the post.
You have about one second. The hook decides everything.
Try 10 of them free
Fill in the blanks. Post.
Every hook has [placeholders] you swap for your product, audience and numbers. Here are 10 of the 200:
- The reason your [product] isn't selling has nothing to do with the [product].
- I found out why [competitor type] always [result], and it's not what you think.
- There's one line on [brand]'s website that explains their whole success.
- I tested [number] [things] so you don't have to. Only one was worth it.
- Stop doing this on your [product page / ads / emails].
- [Number] words that increased our [metric] by [X]%.
- You're already paying for this mistake. You just can't see it.
- What [problem] is really costing you each month.
- Our first [product] was terrible. Here's what we learned.
- I wasted [amount] on [thing] before I figured this out.
What's inside
200 hooks in 20 sets, sorted by psychology.
Each set explains the principle behind it and where it works best: reels, carousels, ads or email subject lines.
- 01Curiosity gap
- 02Mistakes
- 03Pattern interrupt
- 04Call-outs
- 05Specific numbers
- 06Social proof
- 07Authority
- 08Story openers
- 09Loss aversion
- 10Urgency and scarcity
- 11Before and after
- 12Price and value
- 13Insider secrets
- 14Confession
- 15Reverse psychology
- 16"You" hooks
- 17Series and cliffhangers
- 18Myth-busting
- 19Humor
- 20Identity
Your copy
$9. Once. Yours to keep.
The Hook Bank
One-time payment · instant download
- 200 fill-in-the-blank hooks
- 20 sets, each tied to a psychology principle
- Where each set works best: reels, carousels, ads, emails
- PDF to browse + CSV to filter and copy
Secure checkout by Lemon Squeezy
Best value
Get the Hook Bank + 4 more for $99.
The Complete Bundle includes the Hook Bank, plus the 101-principle Marketing Psychology Playbook and three more tools. Launch price until November 7.
The Hook Bank
- The Hook Bank
- 101 Principles: The Marketing Psychology Playbook
- The other 3 tools
The Complete Bundle
- The Hook Bank
- 101 Principles: The Marketing Psychology Playbook
- The Product Page Scorecard, the Email Flows Kit and the Swipe File
Questions
Before you buy
Where can I use the hooks?
Reels and TikToks (the first spoken line and on-screen text), carousel covers, the first line of ads, and email subject lines.
Is it in English only?
Yes, the hooks are written in English. The structures translate well if you adapt them.
When do I get it?
Immediately. Your download link appears on the confirmation page and arrives by email a few seconds later.
Can I get a refund?
Because it's an instant digital download, all sales are final. That's why this page shows you what's inside before you buy. Questions first? Email [email protected].
Is the payment secure?
Yes. Checkout is handled by Lemon Squeezy, our reseller, which also takes care of sales tax and VAT.
Your next post deserves a better first line.
Pick three hooks for your next piece of content, post one, and keep the winner.